Wakefield have announced that computer manufacturer Asus is to become the club’s main sponsor with immediate effect.
Established in 1989, Asus is rated as the world’s fifth largest PC vendor and has a brand value of more than $1Bn.
Asus replaces Ambitemp on the front of Wakefield’s home and away shirts. The new logo appeared for the first time in the team’s win over Wigan last night.
Trinity chairman Michael Carter said: “Since meeting with the Asus UK team only a week ago, the enthusiasm and determination to drive this partnership forward has been infectious and I think both parties will mutually enhance the other.
“International brands are few and far between in Super League and for Wakefield Trinity to be associated with Asus is a real coup for the Club and Super League.
“Hopefully this is just the beginning of a fruitful partnership that will last for many years to come.”
Asus’s UK and Nordic regional director Thomas Chu said: “We look forward to helping to grow the club and to demonstrate how technology can enhance sporting achievement, in training, analytics and match evaluation.
“This is the start of a very lucrative partnership and everyone here at Asus is excited to see it flourish.”