The RFL has announced a new title sponsor for its Champion Schools programme.
The governing body has struck a deal with Warners Fish Merchants, a business owned by Doncaster Toll Bar stalwart Gary Warner.
Warners are recognised as of the lead importers of Icelandic frozen-at-sea haddock and cod in the UK.
The RFL has been running the Champion Schools for more than three decades, with the final of the Year Seven Boys competition firmly established as a curtain-raiser to the Challenge Cup Final at Wembley.
The Champion Schools programme includes girls and boys competitions for all Year-groups within the secondary school setting (from Years 7 to 11), involving more than 20,000 children from the traditional Rugby League heartlands but also the North East, the South and Wales.
Warner said: “I love Rugby League, and coaching the youngsters at Doncaster Toll Bar means I know how much they enjoy playing the game.
“The sport offers so much to families, and youngsters benefit so much from playing in a team environment.
“So I’m delighted to be able to support the RFL’s Champion Schools competition, which provides such a great incentive for so many boys and girls to play the game.”