Toronto have announced a new partnership with ICC International Cannabis Corp. to launch a suite of athlete-focused cannabidiol (CBD) products.
The partnership, and launch of the ‘Rugby Strength’ range, sees Toronto become the first pro sports team to enter the CBD market.
CBD is a phyto-cannabinoid and one of 113 identified cannabinoids in cannabis plants, accounting for up to 40% of the plant’s extract.
Clinical research suggests it can be used to relieve issues related to anxiety, cognition, movement disorders, and pain.
It’s the first product to be launched this year following the Wolfpack’s announcement of a new brand and product strategy.
According to the club’s statement: “Rugby Strength is custom-formulated to combat acute aches and pains and absorbs quickly to deliver strong and deep-seated relief.
“It is made with full-spectrum CBD extract from 100% organically grown hemp and blend of natural ingredients, containing zero THC and therefore has no psychoactive effects.”
The launch will be executed online in the US and UK and will leverage a distribution network of 80,000 retail outlets, pharmacies and other facilities.
A portion of the proceeds from Rugby Strength will be reinvested into the development of rugby around the world.
Toronto chairman David Argyle also owns HowlBrands, which utilises the Wolfpack brand in its products.
Argyle said: “HowlBrands aims to interact with consumers within, across and beyond rugby and sports. In the same way that one does not have to be an athlete or play sports to wear Nike shoes, one does not have to be an athlete or play sports to use Rugby Strength or other HowlBrands products.
“Anyone who experiences pain, soreness or physical discomfort can use Rugby Strength.”