Brian McDermott believes Toronto’s promotion to Super League can have crucial positive impact on the sport’s ability to secure commercial backing.
The Wolfpack were winners against Featherstone in yesterday’s Championship Grand Final and will take their place at the top level in 2020.
He told Sky Sports: “It’s attractive to potential investors, or a TV deal, which says it’s going to be competed for by big city teams.
“Because in five years’ time, if the Super League Grand Final, or Challenge Cup Final, is still being played for small towns in the north of England, while it’s a brilliant story for teams like Featherstone and Salford, where we’re going to sell that to is the interesting point.
“If we’re competing for a final in five years and we’re sat round a table discussing a TV deal, with the mega sponsors, we can say that one of those teams starts with Toronto, and there may be other names starting with Barcelona, London and New York.
“That’s how the game grows.
“I know there’s a few people opposed to us being in the comp, but we can’t please everybody, can we?”