Scotland Rugby League have announced an agreement with iconic Scottish beer brand McEwan’s to sponsor their National League from 2020.
The McEwan’s brand covers very well known beer brands such as McEwan’s Lager, McEwan’s Export, McEwan’s 70 and 80 and McEwan’s Champion Ale. McEwan’s Lager famously sponsored St Helens in the 1990s.
From 2020 the league in Scotland will be known as ‘The McEwan’s National League’. McEwan’s will provide each club with banners and posters to support the sponsorship and with some beer for responsible consumption.
McEwan’s will also provide a branded kit bag for each club in Scotland and for the Scotland senior men’s and student teams. Each club will support the sponsorship by featuring the McEwan’s logo on their match kit and will support the brand across all social media channels.
McEwan’s brand manager Joanna Stickler said: “We are really keen to support local activities in Scotland and rugby league fits very well for us.
“It is a community based game in Scotland that is driven by very enthusiastic and passionate players and volunteers.
“It is a very good fit with our McNificient campaign and we look forward to working with everyone involved in rugby league in Scotland to improve the profile of the McEwan’s brand and support the growth of the game.”
Scotland Rugby League Chair Keith Hogg said: “We are really pleased to be working with Joanna to help develop the McEwan’s brand.
“The McEwan’s brand has a rich heritage in Scotland and it is hard to think of a better brand to support our National League. McEwan’s and rugby league in Scotland are a great fit.”