Former world’s strongest man Eddie Hall enjoyed a training session with the Great Britain squad as part of the team’s new partnership with boohooMAN.
Hall has been pictured with Lions stars Chris Hill and Oliver Gildart as the squad continues preparations for upcoming Tests against Tonga, New Zealand and Papua New Guinea.
The publicity stunt marked the announcement of a new partnership with online fashion retailer boohooMAN.
Great Britain players will carry the boohooMAN logo on the sleeves and shorts of the kit, while fans can claim a discount on on orders by entering promo code GBLION30 at boohooman.com
boohooMAN CEO Samir Kamani said: “boohooMAN are happy to announce our official kit partnership for the upcoming Great Britain Rugby League Lions tour. We will be there every step of the tour, supporting the lads who we are sure will do Britain proud.
“boohooMAN continue to support all areas of sport and sports personalities, and this latest partnership is a step into a new territory for the brand and we are more than thrilled to take this step with GB’s Rugby League Lions.”
RFL chief commercial officer Mark Foster said: “It’s an exciting time for international rugby league and we’re delighted to have boohooMAN with us as we venture on the first GB Rugby League Lions tour in 13 years.
“The boohooMAN brand, which has built an extensive range of social media influencers, is the perfect partner to help us reach a younger audience and grow our great game.”